About
In iGaming since 2007: marketer, operator executive, founder and investor.
Dmitry Belianin. Limassol, Cyprus
I started in iGaming in 2007, doing marketing for poker rooms. In 2014 I co-founded Hilead and ran its marketing until 2016. I then led marketing and sales at Macropoker, later PokerArt, until 2018, and spent the following year as chief marketing officer at DAO.Casino.
From 2019 to 2023 I was chief marketing officer and then chief commercial officer of an international sports betting and casino operator.
In December 2023 I co-founded Blask, where I am managing partner. Blask tracks more than 5,000 betting and casino brands in 197 markets. I founded Belianin, through which I invest in iGaming companies. I am managing partner at Already Media, which owns PokerListings, and co-founder of 15M Mastery, whose show I host. I am based in Limassol, Cyprus.
I build things in public, with version numbers, because most of what is published about this industry is written by people selling something. A map that anyone can open, check and correct is harder to argue with than an opinion. Each version says what changed and what is still missing. The first two are the Power Map and Intros.
What I believe
- Growth in iGaming is a wheel. The funnel hides half of it.
- Brand building is a survival strategy.
- Attribution in B2B is a myth. An introduction is stronger.
Companies
- BlaskCo-founder and managing partnerSince 2023
- BelianinFounder, investing in iGaming companiesCurrent
- Already MediaManaging partner. The company owns PokerListings.Current
- 15M MasteryCo-founder and host of the showCurrent
- Sports betting and casino operatorChief marketing officer, then chief commercial officer2019 to 2023
- DAO.CasinoChief marketing officer2018 to 2019
- Macropoker, later PokerArtMarketing and sales lead2016 to 2018
- HileadCo-founder and head of marketing2014 to 2016
Contact
Press kit
Portraits, a short bio and a long bio, for organisers and journalists.
Download the press kit